Amazon has announced that it is reducing Prime membership for low-income U.S. residents who receive government assistance with an EBT or Medicaid card. The company hopes to tap into a market that finds Prime membership costs too prohibitive.
The discount will result in a massive 50% reduction in the total cost of Prime, dropping the price from $ 12.99 to $ 5.99 per month. Over the course of the year, this will save customers $ 84. Amazon Prime offers customers several perks, including free delivery of millions of items (including groceries), as well as access to a selection of movies and TV shows online at no additional cost.
This is just one of the many steps Amazon has taken to encourage the poorer members of society get on its platform. The first step was to allow customers to pay on a monthly basis instead of paying a big Payment on an annual basis; a study by RW Baird found that this move allowed the growth of Prime members to become the strongest among households earning less than $ 50,000 per year.
When you register through this method, you will need to provide the details and a copy of your valid government assistance program card, such as an EBT or Medicaid card, and the first 30 days are free, after which it will cost you 5 , $ 99 / month. . You can stop at any time during the trhavethe.
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